In 2008, the owner of Tailwind Jungle Lodge in San Pancho, Mexico, wanted a new logo for her burgeoning Eco-Lodge. After a visit to the site, I began to understand the importance of Tailwind’s location to the experience of it’s guests. Tailwind is situated in the jungle, overlooking the Pacific Ocean. It is a place both for the active and adventurous but also for those who wish to retreat and to reflect.